Although the skin health industry faired better than many in the great recession, plenty of practices felt the pinch of patients holding on to – or losing – their disposable income. As consumer confidence and spending starts to rise, be sure you are maximizing your business’s exposure to bring those patients back, and for them to bring their friends.
The number one marketing tool for your skin health business is your own skin. Your own beautiful, healthy skin shows your patients that the treatments and products you provide actually work. Many clinicians started in skin care out of a desire to ‘fix’ their own skin. If you were one of those people, have a picture of yourself before you resolved your skin challenges on hand to further illustrate the success that you could help them achieve.
Often, as professionals, we neglect ourselves in the rush and fervor of taking care of others. If this is the case for you, now is the time to make a change. Give yourself your favorite PCA SKIN professional treatment or trade services with a colleague. It is important to put the same effort into your own skin as you do for others’. And, the positive marketing side effect will naturally follow. The holidays are almost upon us, so be prepared! Feel free to call us for answers to your questions or for suggestions to help your skin health business grow.