PCA SKIN celebrates Earth Day every day

We at PCA SKIN take caring for our environment seriously. At every level of our company, we go to great lengths to ensure that the act of doing business leads only to positive outcomes. In our offices, business practices, and even in the way we live our lives, environmental impact is taken to heart.

Our newly renovated World Headquarters was painted with all low VOC paint, and our cafe features a living wall made up of the plants that NASA deemed the most effective at cleaning indoor air of common pollutants. Using the NASA list as a guide, we filled our Headquarters with 10 times the number of plants that you would find in a typical office. Additionally, we have on-site recycling for all materials and the lights in all of the offices are on motion sensors, to minimize the unnecessary use of electricity.

The production and distribution of our products also reflects our commitment to the environment. We use raw materials only from renewable sources, and will use engineered molecules when the ingredient in nature is at risk. Also, although overseas packaging companies often offer lower prices, we moved all of our bottle manufacturing to a family-owned Arizona company. This reduces the miles the packaging would need to travel to us, as well as supporting a local business. When we ship our products, all the packaging materials are made of 100% vegetable oil that breaks down readily after use-you could even throw it in your garden and it would disappear harmlessly.

Our company’s CEO lives in a 100% solar-powered home that won an Environmental Design award from the City of Scottsdale. Their home actually instigated a change in the requirements of home solar panels in Scottsdale.

Technology is key to business, and is changing at lightning speed. Computers becoming outdated is a challenge for many companies. We recycle all our computers through school systems, and are making a major donation of 35 computers this Earth Day.

We will continue to work hard to improve people’s lives, provide professionals with the tools to create healthy skin for their patients, and care for the Earth.

Summertime Clues

Ok, so it’s only the beginning of March, and you’re probably wondering why we are posting a blog about summer treatments….  Well, in a few months, the weather will be warming up, and your patients are going to be planning their summer vacations.  Sometimes chemical peels aren’t always the best type of treatment this time of year, mainly because it’s important to stay cool after a peel.  As a clinician, you need to be planning ahead in order to maintain the health of your patients’ skin and practice revenue in the commonly slower summer months.

Start talking to your patients about their vacation plans.  This way you can begin to plan treatments that will maintain their skin health and minimize any treatment risks.

Treatment masks are a great alternative to chemical peels during the summer months.  Masks are typically removed so there is less time on tissue.  As a result, they don’t penetrate as deeply.  Enzyme masks, such as pumpkin or papaya, work to dissolve keratinized skin cells on the surface of the skin; salicylic masks are also keratolytic, but salicylic also assists with sebum regulation and keeps the pores clear of debris.  Retinoid masks will assist with cellular turnover, pigment control and collagen production.  Clay-based masks help to detoxify the skin and refine pores.

If masks are not an option for some reason, consider an antioxidant treatment.  Summer brings increased UV exposure and increased pollution, which results in an increased need for antioxidants.  You may consider having patients come into your practice for one of these specialized treatments once a week.

Another thing to consider is to make sure your patients have enough daily care and SPF product to last them through any long-term vacations.  Many times patients will leave town, or even leave the country, and then call you in a panic because they are out of product.  Shipping costs may escalate depending on where they are, so they will appreciate your reminding them to order ahead which will save them the extra expense.

Our patients depend on us to keep their skin healthy…. Impress them by planning a couple of months ahead!

a boost for holiday marketing

The holidays are a great time to build your practice.  This time of gift-giving and festivities typically leads to patients booking more appointments, as well as purchasing products and gift certificates for friends and family – and sometimes for themselves!  Take advantage of the spirit and provide your patients with options to fill these needs.

At PCA SKIN we are working to help you maximize the season.  Our three holiday promotions for 2011 provide you with a cost effective way to introduce your patients to the benefits of a customized skin care regimen. Our three promotions (Luster, Purity and Radiance) provide you with financial incentives you can pass along to your patients.

Luster includes:
Hydrating Serum (full-size), Après Peel® Hydrating Balm (full-size), Hydrator Plus SPF 30 (trial-size) and an attractive reusable bag.

Purity includes:
Purifying Mask (full-size), Nutrient Toner (full-size), Perfecting Protection SPF 30 (trial-size) and an attractive reusable bag.

Radiance includes:
ExLinea® Peptide Smoothing Serum (full-size), EyeXcellence (full-size), Perfecting Protection SPF 30 (trial-size) and an attractive reusable bag.

For more information about these promotions or for ideas on promoting your practice, call our team at 877.722.7546.  This holiday season, let it glow!

put your best face forward

Although the skin health industry faired better than many in the great recession, plenty of practices felt the pinch of patients holding on to – or losing – their disposable income. As consumer confidence and spending starts to rise, be sure you are maximizing your business’s exposure to bring those patients back, and for them to bring their friends.

The number one marketing tool for your skin health business is your own skin.  Your own beautiful, healthy skin shows your patients that the treatments and products you provide actually work.  Many clinicians started in skin care out of a desire to ‘fix’ their own skin.  If you were one of those people, have a picture of yourself before you resolved your skin challenges on hand to further illustrate the success that you could help them achieve.

Often, as professionals, we neglect ourselves in the rush and fervor of taking care of others.  If this is the case for you, now is the time to make a change.  Give yourself your favorite PCA SKIN professional treatment or trade services with a colleague.  It is important to put the same effort into your own skin as you do for others’.  And, the positive marketing side effect will naturally follow. The holidays are almost upon us, so be prepared!  Feel free to call us for answers to your questions or for suggestions to help your skin health business grow.

PCA SKIN® named a Most Admired Company

For the second year in a row, PCA SKIN has been selected to receive the Most Admired Company award. This 2011 recognition for ethical practices, employee satisfaction and exceptional customer service is awarded by AZ Business Magazine, through voting by industry-wide business leaders. The company is thrilled to receive this praise for its commitment to improving people’s lives: employees, customers and community members alike.

As an Arizona-based healthcare company, PCA SKIN has been improving people’s lives for over two decades.  Our mission and vision outlines ethics in business as core to success, and empowers our customers, employees and leadership to explore their intellectual curiosity and desire to serve others.  The result is a workplace that is respectful, vibrant, environmentally aware and exciting.

As a team, we work to improve the industry by offering best in class products that help physicians and clinicians treat their patients’ skin. We also believe strongly in the science behind healthy skin and do not create any marketing or public relations pieces that profess anything but the truth. Although untrue or inflated claims are common in the medical skin care industry, PCA SKIN consciously rises above this ‘noise.’

We embrace truth, science, education and caring for others, and help develop rewarding and passionate careers for our internal staff as well as for our customers. The members of this organization feel they are lucky to be part of an industry that can have such a positive impact on how people look and feel. Being able to share this dedication to improving people’s lives with their local and global communities, industry and customers fulfills a calling.

PCA SKIN is honored to be recognized as a Most Admired Company for 2011. We thank our extended network of PCA SKIN Certified Professionals for supporting us in our efforts to improve people’s lives.

start 2011 with an investment in your future

In the competitive landscape of physicians and aestheticians offering a variety of skin care products and in-office treatments, your knowledge and expertise set you apart. The suite of PCA SKIN educational seminars offers something for everyone. Whether you are new to practicing skin care or a seasoned professional, continuing education keeps you on the cutting edge.

PCA SKIN seminars also provide an opportunity to network with your peers from around the country. Because all PCA SKIN educators have active practices themselves, they have real-life experiences similar to yours. Our seminars are a great way to increase your knowledge, learn from others and keep your edge.

The following seminars are held in many cities across the country:

• ingredient & product knowledge seminar
• skin biology & chemical peel seminar
• peel fundamentals: a hands-on course
• advanced peeling techniques for complex skin conditions: a hands-on course
• advanced treatment technologies seminar

Call one of our highly trained and knowledgeable Certification Specialists at 877.PCA.SKIN or visit www.pcaskin.com to register today. We look forward to helping you build your business and improve people’s lives.